This post was first published on LinkedIn by Ankush Gupta.
In online advertising, we often use audience data segments or data lists to reach our prospective customers. Yet, it is not uncommon to find many experienced marketers confuse how the data lists work. So, I wanted to use this chance to elaborate on what is the difference between “1st, 2nd and 3rd Party” Data Lists and when / how would you ideally use them for targeting purposes in online advertising.
This post was first published on LinkedIn by Ankush Gupta.
Programmatic advertising is one of the most recognized, yet highly misunderstood terms used in the marketing industry today. It is a sector that grows rapidly each year, and as shown in the infographic below, display is expected to outpace paid search in 2017 — in fact, within the coming year, 72% of all display media buying will be done programmatically. So, here is a comprehensive guide for anyone looking to get a better understanding about programmatic advertising.