This post was first published on LinkedIn by Ankush Gupta.
In online advertising, we often use audience data segments or data lists to reach our prospective customers. Yet, it is not uncommon to find many experienced marketers confuse how the data lists work. So, I wanted to use this chance to elaborate on what is the difference between “1st, 2nd and 3rd Party” Data Lists and when / how would you ideally use them for targeting purposes in online advertising.